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August 1, 2014
By: TOM BRANNA
Editor
Axe has rolled out new Gold Temptation, a scent developed by fragrance expert Ann Gottlieb that marks the first flanker fragrance in the brand’s 30-year history. It is based on the successful core of Axe Dark Temptation, the brand’s top selling fragrance globally. Marrying the richness of amber and spice with citrus, Gold Temptation captures the warmth of gold to complement its addictive predecessor, according to the brand. In connection, Axe has rolled out the “Summer of Temptation,” a proje...
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